Written by Daniel Berube, noisybrain. Productions, LLC
Thursday, 05 May 2005
It’s no small revelation that the tools for creating
and managing digital content are becoming increasingly easier to use
and more immediately accessible. For that reason, it is smart for
companies that make these tools available to rethink their marketing
strategies and how they offer their products to the creative community.
Venues which provided results in the past no longer provide the return
on investment that they used to. Today, tradeshows where companies
typically spend much of their marketing dollars are now downscaling and
being rethought as companies focus moreso on web, on-demand and
satellite delivery with rich media to drive messaging. Now faced with
the need to adapt, it’s no longer interesting nor practical for
manufacturers to stand behind a table and dog and pony all day.
IDG World Expo, producers of this years’ Macworld Conference and Expo Boston,
understand that from past years the trend is moving in this direction,
and that the best way to engage people is to involve them. Herein lies
the revolution, and the modus operandi, at least for those involved
with this years’ Macworld Boston event which takes place July 11th - 14th,
this time in an extremely accessible location – downtown Boston at the
Hynes Convention Center – to make this years’ show more of a live, and mobile experience.
the digital filmmaking community, there is much to look forward to at
this years’ event: four conference days of cutting-edge content with
industry experts, a valuable two day User Conference
geared for the digital storyteller, a Geeks and Gadgets Stage focused
on iPod, music creation and the Mac Mini, and even a music-based
interactive Dream Studio and nightly music festival presented by
faculty and musicians from the Berklee College of Music.
But for those who were in attendance at last years’ Macworld Boston, more
than making up for the absence of Apple itself (the same will happen
this year) was the incredibly cool presence by local Apple Specialist Michael Oh with his company, Tech Superpowers, Inc.
Mike’s statement about today’s digital media lifestyle was to place a
Lexus automobile on the showfloor and outfit it with a Final Cut Pro HD
editing system based off of a dual processor G5, with Xserve Raid and
external LaCie Firewire drives (terabytes of storage) and an AJA Io
converter – complete with 19” LCD displays in the front seat and a 42“
plasma display in the trunk. Dubbed the “Geek My Ride” Lexus, its’ purpose was to convey “editing on the fly” and act as the transport mechanism for filmmakers coming to Macworld to compete in a Macworld-themed video competition.
Tech Superpowers' "Geek My Ride" Lexus, ready to edit on the fly.
for this year, the hand is on the throttle: the Lexus is revved up for
twice the editing performance, and with it comes a community of mobile
field editors ready to take the wheel and explore online distribution
IDG World Expo has invited the Boston Final Cut
Pro User Group (BOSFCPUG) this year to team up with Tech Superpowers
(TSP) for a themed exhibit labeled as “Going Mobile.” Collectively, both will share a 20’x 20’ booth (twice as big as last year) which will host this year’s “Geek My Ride” Video
Competition. In addition, the BOSFCPUG will focus on mobile field
editing with Final Cut Studio and on podcasting and new distribution
methods using the latest software for citizen media to put your own radio and tv on the web.
last year's popular competition, competitors will have 90 minutes to
compose a Macworld-themed movie of any length while inside the Lexus.
Prizes, including a $500 first-prize, will be awarded based on
originality, plot, and overall technical complexity of the entry.
This year, filmmakers will be able to edit together as part of a team.
New for the 2005 "Geek My Ride" Lexus are two complete "backseat" editing suites powered by Apple's Xsan,
the shared storage solution that allows for extreme performance with
multiple workstations. All of this, made portable by Tech
Superpowers, will allow for filmmakers to enter the contest together.
With one person working on effects and titling, and the other editing
the final video, the emphasis is on team editing in a collaborative
environment that has been a staple of the mission and outreach of
As a highlight of “Going Mobile,” the BOSFCPUG will be joined by veteran internet radio hosts Philip Hodgetts and Scott Sheppard of Digital Production BuZZ
for daily live Internet radio podcasting. Described as talk radio for
Digital Production, Post Production and Distribution, The Digital
Production BuZZ puts listeners in touch with the latest trends,
technologies and faces in digital production, post production and
evolving distribution opportunities. Both live video interviews and
podcasts will be uploaded daily from the “Going Mobile” booth,
with prizes awarded daily featuring Apple iPod Shuffles and Final Cut
Pro-related gear, books, software and training as part of the
BOSFCPUG’s Big Dig Raffle.
As Leader of the BOSFCPUG, I
invite all filmmakers coming to Macworld Boston to take a seat in the
Digital Storytelling Revolution and mobilize themselves. These tools
are easy to use, and Apple’s vision to lead the cutting edge for
today’s digital filmmaker continues to open up the avenues of
distribution for immediacy and collaboration, two essential concepts of
digital storytelling and learning.
For More Info on "Going Mobile" iMovie, Final Cut Express and Final Cut Pro editors of all skill levels are invited to team together. “Geek My Ride”
participants will be given slots on a first-come first-served basis.
There is no cost of entry, but you must have a Macworld exhibit hall
pass to enter. Registration info is available on the Macworld Expo website. Use BOSFCPUG Discount Code H0201 to register. Stay tuned to this website for a complete update on “Going Mobile” and all Macworld Boston-related BOSFCPUG events.
Daniel Berube is an Apple Certified Trainer and Leader of the Boston Final Cut Pro User Group, and Co-Leader of the East Coast Final Cut Pro User Groups and of the Final Cut Pro User Group Network. He is presently on the Board of Directors for the Woods Hole Film Festival (WHFF) and is Coordinating Producer of Xwhaves, a two day networking kickoff event at WHFF focused on Digital Technology in storytelling and distribution.
Daniel and his brother Donald are founders of noisybrain. Productions, LLC,
a collaborative of established filmmakers who share the vision of
creating and producing compelling storytelling using the new tools for
digital cinema. Both Dan and Don are world-traveled with over two
decades of production and editing credits on public and network
television. They are presently writing a series of articles on tapeless
capturing for Studio Monthly Magazine. In addition, Dan and Don are collaborating with wildlife filmmaker Art C. Smith on DIVINE OF THE MADDENING, a documentary about climatic changes taking place within the Arctic National Wildlife Refuge (ANWR).
Copyright 2013 Boston Creative Pro User Group. BOSCPUG is Copyright 2001-2013 Boston Creative Pro User Group, a division of noisybrain. Productions, LLC. Formerly the Boston Final Cut Pro User Group. All Rights Reserved.
Copyright 2001-2012 Apple Computer, Inc. All rights reserved. Apple,
the Apple logo, Final Cut Pro, Macintosh and Power Mac are either
registered trademarks or trademarks of Apple. Other company and product
names may be trademarks of their respective owners.